In 2015 I was commissioned to design a diary cover for WHSmith. Their brief was a simple floral ‘Agapanthus’ flower or other similar large-headed bloom which they wanted to use across their diary ranges for 2015-16 and license for two years to use again in 2017. This design is still under license so has achieved me commission for 10 years! How great is that?! What a wonderful way to expand the lifespan of your designs whilst received recurring revenue in the business.

The completed diary is finished with silver foil stems which look lovely against the blue background and white Agapanthus illustration.

Posted in Licensing